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Likeability Marketing Blog

Is Your Business Likeable?

  Have you been hearing a lot lately about being genuine, real, sincere, heart-centered or likeable when marketing your business? What about being authentic? That's a big one. Making your business likable is popular these days. But why? Is it really that...

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Why a Bad Website is Worse Than None at All

  You’ve heard the saying ‘you never get a second chance to make a first impression,’ right? Nowhere is it truer than on the web, and when ‘Good Websites Go Bad,’ the repercussions to your business can be enormous. Your website is your storefront to the world. It...

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Writing About Yourself: Overcoming the Challenge

  FACT: No one likes to write about him or herself. I've talked to many corporate marketers and small business owners and they all say the same thing, "I don't understand it, but I don't think my bio sounds right." It's the same story every time. What happens?...

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How Website Content Impacts Search Rankings

I found this excellent Brafton infographic about the importance of content to SEO efforts. Check it out here. The major search engines are focusing on creating the best possible user experience, which means sites that offer relevant information stand to gain the most...

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How to Implement Content Marketing

  In my last post, I explored a number of questions I'm frequently asked about content marketing. What is it? Why is it important? What should I say? In this post, I'll tackle the BIG question - how to implement a successful content marketing strategy. Keep in...

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What is Content Marketing?

  You've probably heard the phrase 'content is king' and if you've been looking at ways to market your business, I'm pretty sure you've been seeing a lot about content marketing. But what is content marketing and does it really matter? Well, you know words are...

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