But likeability means much more to business owners than which candidate you might want to have a beer with the most. To your business, it’s core to building a successful brand. Whether it’s how we communicate likability through marketing and web content or the ways in which we engage our customers face-to-face, being likeable means closing the deal.
Colleen Stanley over at the Charlotte Business Journal has a great piece on the sales aspects of likeability.
It’s important to remember the common phrase used in the sales profession: ‘All things being equal, people buy from people they like.’