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smileLikeability is all over the headlines: ‘Candidates Take Likability Hit After Debates,’ ‘Candidates Strive For Likeability,’ ‘How Romney and Obama Fare On Likeability.’

But likeability means much more to business owners than which candidate you might want to have a beer with the most. To your business, it’s core to building a successful brand. Whether it’s how we communicate likability through marketing and web content or the ways in which we engage our customers face-to-face, being likeable means closing the deal.

Colleen Stanley over at the Charlotte Business Journal has a great piece on the sales aspects of likeability.

It’s important to remember the common phrase used in the sales profession: ‘All things being equal, people buy from people they like.’