Likeability Marketing Blog
B2B Marketing During a Pandemic: What Happens When the World Has PTSD?
Last month I attended a B2B marketing conference – remotely, of course! – and the consensus was that marketing has needed to adapt more quickly than ever before to the new emotional state of customers. Because of the uncertainty and stresses that 2020 brought us, the...
How Much Does B2B Social Media Cost?
Social media is free, isn’t it? All you need to do is post some stuff. No need for planning or strategy. Ermm … no. Not even close. Believe me, overwhelmed corporate marketing departments and I would be thrilled if it really were that simple. But that’s not the case....
How to Choose a B2B Content Writer or Content Agency
In today’s SEO-driven world, most companies have realized that content – whether it is in the form of words, infographics, photos or video – is necessary to stand out. Most have also realized the generating a constant stream of content for Google to consume is time-...
How Much Does Content Marketing Cost?
Businesses are investing time and money into content to market their products and services. And your B2B company is no different. Step 1: How to Get a Better Content Marketing Proposal If you’re looking for pricing to create content for your marketing efforts (whether...
2017 Social Media Trends
I think I’ve finally recovered from the non-stop action of the Social Media Marketing World conference. But the learning hasn’t stopped – with many more sessions from the conference to review. (I have to say it was nice to escape the 13 inches of eastern Pennsylvanian...
Is Blogging Effective for a B2B Company?
Is Blogging Over? Or Are We Just Bored with the Word “Blog”? “We don’t need to blog. No one reads them anymore. Do they?” I almost fell off of my chair. The next question was: “Do we have to use the word “blog”? Can’t we call it something else? Surprisingly...
Three Common B2B Website Mistakes: Is Your Website at Risk?
I recently worked on two website projects - one for a technology company and one for a medical diagnostic company. In both cases, the same oversights existed when I came on board. 1. A content focus on their technologies and products vs. what their customers might...
Social Media Content: 5 Key Things Pharma & Life Science Companies Should Know
Life sciences, medical diagnostics and pharma-related companies – especially those under the FDA’s umbrella – are reluctant practitioners of content marketing and the use of social media platforms. B2B Content Performance on Social Media As someone who has worked with...
Why Good Content Costs…and How it Can Save You Bundles
For a year now, John has been writing a check for $500.00 every month to his web developer. He expected that his website would be designed, coded and written. How are things going? His customers keep asking “What’s wrong with your website?” They hate it. It...
Do You Know Who Your Customers Are?
Are you frustrated with your marketing efforts because your business isn’t gaining any traction? There may be many reasons for that, but sometimes it is simply because you don’t know who your customers are. Good marketing starts with speaking directly to your...
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