Likeability Marketing Blog
What’s in Your 2012 Marketing Plan?
How Was Business in 2011? You’ve probably done your year-end numbers by now and understand how your business fared in 2011. Some businesses did well, others not so well – it was that kind of year. But if you’ve got a goal of making 2012 your best year yet, you’re...
What the Heck Do I Say in My Blog?
Okay… you’ve embraced (sort of) the whole idea of spilling your guts (writing) to your customers at least once every week or two. But what do you say in a blog? Yikes! Who knew that this part was going to be so – well – hard? After all, you’re the expert in...
Tips on How to Write Your Business Blog
If you decide to write your company’s blog, what are the top ten things you should know? You’ve likely begun to form a clear picture of why you’re blogging, what the goal is, and how you are going to track your success. But what takes a blog from being ordinary to...
5 Benefits of a Business Blog
Blogging requires time and resources (or a portion of your marketing budget), but are the payoffs worth it? The quick answer? Yes. Your blog can drive sales, visibility and public interest. It gives you the opportunity to communicate your expertise to potential...
10 Most Dangerous Email Marketing Words
Are your email bounce rates increasing? What about the blocked numbers from your last email campaign? If so, spam filters may be the cause of changes in your email statistics. Spam filters assign points to your emails, based on a number of criteria. If your email...
Newsletters vs. Blogs: What’s the Difference?
The other day a well-established business owner asked me something that struck me as odd. Over a dinner discussion concerning social media’s role in marketing, he posed the question, “so what is a blog anyway?” With all the hype out there about social media, it is...
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