by Jen Mizak | Jul 30, 2017 | B2B, Blogging, Content Marketing, Facebook, LinkedIn, Marketing, SEO, Social Media, Social Media Marketing, Twitter
Social media is free, isn’t it? All you need to do is post some stuff. No need for planning or strategy. Ermm … no. Not even close. Believe me, overwhelmed corporate marketing departments and I would be thrilled if it really were that simple. But that’s not the case....
by Jen Mizak | Apr 23, 2017 | Analytics, B2B, B2C, Blogging, Content Marketing, Facebook, LinkedIn, Marketing, SEO, Social Media, Social Media Marketing, Social Media Marketing World (SMMW), Storytelling, Twitter, Video
I think I’ve finally recovered from the non-stop action of the Social Media Marketing World conference. But the learning hasn’t stopped – with many more sessions from the conference to review. (I have to say it was nice to escape the 13 inches of eastern Pennsylvanian...
by Jen Mizak | Mar 26, 2017 | B2B, Blogging, Content Marketing, Copywriting, Facebook, LinkedIn, Social Media, Social Media Marketing, Website Content
Is Blogging Over? Or Are We Just Bored with the Word “Blog”? “We don’t need to blog. No one reads them anymore. Do they?” I almost fell off of my chair. The next question was: “Do we have to use the word “blog”? Can’t we call it something else? Surprisingly...
by Jen Mizak | Jan 26, 2017 | B2B, Blogging, Content Marketing, Corporate, Facebook, LinkedIn, Marketing, Social Media, Social Media Marketing, Twitter
Life sciences, medical diagnostics and pharma-related companies – especially those under the FDA’s umbrella – are reluctant practitioners of content marketing and the use of social media platforms. B2B Content Performance on Social Media As someone who has worked with...
by Jen Mizak | May 7, 2013 | Analytics, Facebook, LinkedIn, Marketing, SEO, Social Media, Social Media Marketing, Twitter
I recently spoke at the DxMA Global Marketing Summit in Philadelphia on the subject ofLinkedin profile optimization. The plain and simple truth about Linkedin: if your profile isn’t optimized, you’re losing visibility for yourself or for your brand. Should you care?...
by Jen Mizak | May 7, 2012 | Facebook, LinkedIn, Social Media, Social Media Marketing, Twitter
With the layouts, designs and specs of social media sites undergoing regular updates and modifications, business owners struggle to play catch-up (“That danged Facebook Timeline!”). Here’s the lowdown on sizing your graphics for the...
