by Jen Mizak | Jul 30, 2017 | B2B, Blogging, Content Marketing, Facebook, LinkedIn, Marketing, SEO, Social Media, Social Media Marketing, Twitter
Social media is free, isn’t it? All you need to do is post some stuff. No need for planning or strategy. Ermm … no. Not even close. Believe me, overwhelmed corporate marketing departments and I would be thrilled if it really were that simple. But that’s not the case....
by Jen Mizak | Jun 26, 2017 | B2B, Blogging, Content Marketing, Copywriting, Corporate, Ghostwriter, Marketing, SEO, Social Media, Social Media Marketing, Website Content
In today’s SEO-driven world, most companies have realized that content – whether it is in the form of words, infographics, photos or video – is necessary to stand out. Most have also realized the generating a constant stream of content for Google to consume is time-...
by Jen Mizak | Apr 23, 2017 | Analytics, B2B, B2C, Blogging, Content Marketing, Facebook, LinkedIn, Marketing, SEO, Social Media, Social Media Marketing, Social Media Marketing World (SMMW), Storytelling, Twitter, Video
I think I’ve finally recovered from the non-stop action of the Social Media Marketing World conference. But the learning hasn’t stopped – with many more sessions from the conference to review. (I have to say it was nice to escape the 13 inches of eastern Pennsylvanian...
by Jen Mizak | Mar 1, 2017 | B2B, Content Marketing, Copywriting, META description, SEO, TITLE tag, Website Content
I recently worked on two website projects – one for a technology company and one for a medical diagnostic company. In both cases, the same oversights existed when I came on board. 1. A content focus on their technologies and products vs. what their customers...
by Jen Mizak | May 7, 2013 | Analytics, Facebook, LinkedIn, Marketing, SEO, Social Media, Social Media Marketing, Twitter
I recently spoke at the DxMA Global Marketing Summit in Philadelphia on the subject ofLinkedin profile optimization. The plain and simple truth about Linkedin: if your profile isn’t optimized, you’re losing visibility for yourself or for your brand. Should you care?...
by Jen Mizak | Jun 5, 2012 | B2B, B2C, Marketing, SEO, Website Content
Developing Your Website The developer is on board with your vision. The graphic artist is ready to go. The tech guy is ready to write your website’s code. But…there are other elements to remember when developing your website. When business owners contemplate...
